In a rented red barn in Waterloo, Wisconsin, five friends got together to hand build steel touring bicycles. The year was 1976, and the Trek Bicycle Company was born.
It was an era when the most popular bicycles were being built in Europe and Japan, yet only three years later, Trek had already gained a stellar reputation for passion and quality and gained a loyal following.
As their reputation grew Trek outgrew the old barn, so they built a new facility, this time in an old cornfield. The cycling world would never be the same.